How we launched a brand during the “green rush” and helped it raise capital

The Nuts & Bolts

Bluestone Biomedical Group is a team of local healthcare industry professionals who were collectively seeking natural, alternative solutions to traditional pharmacological-based medicine. The company was founded to assist with the development and manufacture of top-tier cannabis products. The company was trying to carve out its place in the booming legal cannabis market and sought experts to create a full brand identity from scratch that would ultimately help win a license to dispense in Pennsylvania. With billions on the line in a highly-contested market, they turned to CauseEngine to create their new brand - Solace - to entice and excite potential investors.

Our Tools For Success

Creative Direction & Design
Strategy & Implementation

Some Key Impact Points

In under 6 weeks, CauseEngine built a complete brand identity for Solace, including brand story, name, logo, guidelines, website, product packaging and dispensary location design.

Bluestone relied solely on CauseEngine to produce and design the inventor relations guide, cover to cover, resulting in several significant funding rounds.
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Build an award-worthy brand that’s unique and will raise capital

The Challenge

Bluestone wanted to blaze its own trail for its launch, and was up against a short timeline for preparing for a successful state dispensary application. With less than 2 months until the application deadline, we were charged with producing an approval-worthy application and brand strategy that included a full spectrum suite of potential product offerings.

How We Helped

CauseEngine dove in, quickly assessed and gained an understanding of Bluestone’s vision, then went to work. Our Creative team worked tirelessly to forge a new path for the future of the company’s brands, even advising Bluestone to create an umbrella company that would allow its visually appealing, unique brand extensions to prosper. We established an identity, carried out through concepts, naming and logo design. That look and feel rolled out through potential real estate at retail.

The brand “Solace” emerged under the Bluestone umbrella, and became the consumer facing story that articulated our brand promise. We crafted a story and sentiment to prop the brand up and then built a clean, aesthetically captivating product line to elevate Solace and help it stand out from the competition.

CauseEngine treated this challenge like we were building the next major company for Corporate America, not just launching a company in the cannabis industry.

CauseEngine took this challenge as we were building the next major company for Corporate America, not just a company in the cannabis industry.

The Results

Delivered Brand in 6 weeks
Raised in Series B / $1m in Series A
“We wanted CauseEngine to help us build a brand that would make us stand out and also raise capital - and we wanted it “now”. CauseEngine delivered a cohesive and exciting brand. We were really only thinking about a nice logo and a solid website. But they took the initiative, conceived of and delivered a whole brand package and story from product to distribution. Their work directly contributed to our success raising capital. We’re thrilled with the Solace brand.”
– Brian Tompkins - Founder Bluestone Biomedical –

Marketing Material & Product Concepts

Testimonials

We came to CauseEngine to help us put together a brand that would make us stand a part from the more than 900 companies applying for a license in PA and also raising capital - and we wanted it now. CauseEngine delivered a cohesive and exciting brand. We were really only thinking of a nice logo and a solid website. They took the initiative, conceived of and delivered a whole brand package and story from product to distribution. Their work directly contributed to our success raising capital. We’re thrilled with the Solace brand.

- Brian Tompkins - Founder Bluestone Biomedical -